#1917LIVE

Have you dreamed of time travel? Our Twitter-based digital time machine takes you back 100 years, to relive the Russian Revolution. We asked ourselves what could be the best new way to teach history in the social media era? How can we engage an audience used to snaps, tweets, developing situations and breaking news? Can we develop new forms of educational storytelling? So we created an immersive Twitter role-play that reenacts history, in real time, in 140, and 280 characters. #1917LIVE is an experimental project that tells the story of the Russian Revolution through a network of linked Twitter accounts. Dozens of historical characters, from Tsar Nicholas II to Vladimir Lenin are live-tweeting events day-by-day as if Twitter existed a century ago.

#1917LIVE created an engaging experience — our audience got a chance to follow and interact with historic figures. With #1917LIVE our goal was to introduce a new format which can be effectively adapted by schools and universities in history education courses globally. All tweets were accurately sourced through memoirs, diaries, letters, newspapers of that time.

I restored and colorized a series of photographs for this project, providing a fantastic glimpse into the lives of the Russian people during the period of the Russian Revolution (they can also be seen in the book “#1917LIVE: The Russian Revolution in Tweets“).

Awards

23 AWARDS, 3 CANNES LIONS SHORTLISTS

  • 3-time finalist at Cannes Lions 2018 in Digital Craft (Cross-channel storytelling) and Media (Best use of social, Best use of branded content created for digital or social)
  • 1) EPICA Awards 2017 – 2 (Bronze in Social Networks and Bronze in Media)
  • 2) Shorty Social Good 2017 – 2 (Winner in Best in Education; Gold Best Twitter Presence)
  • 3) Red Apple 2017 – 1 (Silver in Promo-campaign in digital)
  • 4) Adweek’s ARC Awards 2018 – 1 (Winner in Best Use of Social)
  • 5) PromaxBDA Europe – 2 (1 Gold for Best Social Media campaign for a channel, 1 silver for Best TV promo)
  • 6) New York Festivals TV&Film – 2 (Gold in Best Special Digital Event & Silver in Cinematography for promos)
  • 7) Shorty Awards 2018 – 6 (winner in Best in Education and Best in Twitter partnership; 3 Golds for Best Use of Twitter, Best Use of Twitter Video and Best Use of Hashtag; 1 Silver for Best Use of Storytelling)
  • 8) White Square – 2 (Bronze in Branding / Multi-page editions for #1917LIVE book; Silver in Digital / Social)
  • 9) Webby Awards – 1 (People’s Voice Award for Advertising, Media, & PR – Best Use of Social Media)
  • 10) Digiday Content Marketing Awards – 1 (Win for Most original Use of Twitter)
  • 11) Adweek’s Project Isaac Award – 1 (#1917LIVE book for “Print Invention”)
  • 12) Digiday Marketing & Advertising Awards – 1 (Best Use of Social)
  • 13) Epica 2018 – 1 (Bronze, Publication Design)

Website:https://1917live.red